Ashfield Mall is an established and convenient sub reginal shopping centre located right in the heart of Ashfield, approximately 8km from Sydney CBD, and part of the Inner West of Sydney. The Centre is a major component of the Ashfield Town Centre, which is primarily provided along Liverpool Road, and encompasses nearly 25,000m2 of floor space.

The Ashfield Mall total trade area generally extends 5km to the north, 3km to the east, south and west.
The suburb of Ashfield is situated within the Ashfield Council area and contains a mix of residential, commercial and retail areas.

Other suburbs surrounding Ashfield Mall include Haberfield and Burwood to the north, Petersham and Leichhardt to the east, Ashbury to the south and Burwood Heights to the west.
The total trade area includes mix of professional couples, traditional families and retirees, who generally earn higher than the average incomes.